Atari was a project about producing a promotional poster and brochure for the play with the same name. Natalia Quintero commissioned me to take the task of building the public image of the play by building the current visual composition. Atari was played in 2009 at Monterrey’s “City’s Theater” in the Experimental Hall. The poster part of the project presented some additional challenges. The poster had to be designed so additional lines of information could be added. In addition it should have a design that allows enough flexibility to shrink it to a tabloid paper for a newspaper ad. Here I present all the different versions that were produced from the original. Flexibility was always kept in mind when producing this composition.
Name of the Project: Atari
Client: Natalia Quintero
Location: Monterrey, Mexico
Date: September 2009