Expertise
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Typography, colour, layout, and visual craft; the foundation on which everything else that is visual is built.
Motion and micro-interactions that give interfaces life, rhythm, user delight, and feedback.
Structuring information in a way that feels just right. Creating corporate guidelines for copywriting. Designing structures where information can be represented interactively.
End-to-end thinking about what to build and why. The thinking on the fundamentals of making a product successful by providing value to the user.
Turning visual craft and motion animations into interfaces that evoke a sense of familiarity for the user.
The connective layer between research and interface design. Shaping how systems get built, how it affects the development strategy, and what kind of experience the design is intended to evoke.
Understanding the real user needs and their behaviour to ground product decisions strictly on evidence. Turning assumptions into actionable knowledge.
Creating scalable AI-ready component libraries, copy style, and motion patterns that keep a product consistent at scale.
Translating user insights and stakeholder requirements into roadmaps that are aligned with the business goals.
Conducting interviews online and in person that uncover unexpected user behaviour and hidden pain points that data can't simply capture.
Conducting usability testing and evaluative A/B testing that validate whether the design actually works as intended.
Manipulating front-end development of an interface through the use of AI. Turning user flows into production-ready interfaces for easy development.
Applying strategic design thinking to specialised applications with unique audiences, such as medical software for surgeons or freight logistical software for traders.
Making strategic design decisions backed by data that explain why a design would achieve particular goals. Using qualitative results to make decisions in future development. Evaluating the performance of a design through quantitative methods.
Selected Work

Medical device
X-ray-based tool enabling surgeons to template hip replacements with precision before the operation room.
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Medical device
Browser-based 3D planner enabling surgeons to plan with accuracy comparable to specialist desktop software.
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E-Commerce
Examining hotel price display throughout the booking journey, resolving confusion through targeted A/B testing.
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E-Commerce
Reducing friction by enabling payment upon arrival, addressing cancellation anxiety and user expectations around flexibility.
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Design systems
Creating consistent design language adoption across teams of designers, developers, and product owners at four companies.
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B2B SaaS
A back-office application replacing spreadsheets with real-time decision support for buyers and inventory planners.
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Trusted by
Available for new projects in the Randstad area and remotely worldwide.
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